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John A. Hernandez, President, brings more than 20 years of active involvement in the racing industry to Thoroughbred Connection. Since joining the publicity staff at Hollywood Park for the Inglewood track’s first winter meeting in 1981, he has held key positions in marketing, media relations, and public relations at all three major racetracks in Southern California, including continuing responsibilities as the radio results announcer for the Del Mar Thoroughbred Club.
In addition to his racetrack experience, Mr. Hernandez played active roles in the development of racing radio programs on stations in Orange County and San Diego (XTRA Sports 690), as well as a significant role in the early development of Trackmaster. As a sales and marketing consultant, he was instrumental in Trackmaster’s successful national campaign to promote and sell its turnkey handicapping product. He also served as Director of Marketing and Advertising for MIR, the United States representative of the Caliente Race & Sports Books of Mexico. In recent years, Mr. Hernandez gained significant experience as an instructional designer of technical and soft skills training courses for major corporate clients. He had key roles in the design and implementation of custom-designed computer-based and web-based training projects for the Ford Motor Company, NCR, DataQuick, Intervu/Akamai, and McGraw-Hill. Prior to his involvement in thoroughbred racing, Mr. Hernandez enjoyed a 10-year career as an award-winning radio and television sportscaster in California and Alaska. John A. Hernandez holds a Bachelor of Arts degree in Journalism from San Diego State University. The Journalism school at San Diego State University has long history of producing graduates that move on to successful careers in broadcasting, public relations, and marketing. |
